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Nintendo Taps Pioneer Woman For Wii Contest
TweetRee’s Confessions of a Pioneer Woman is among several hip-young-women sites included in a conversational marketing campaign for Nintendo’s Wii. This week she replaced her “Give This Picture A...
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Dooce, Pioneer Woman Clean Up at 2008 Bloggies
TweetHeather Armstrong of Dooce picked up several honors at the 2008 Bloggies, including Best American Weblog, Best-Designed Weblog, Weblog of the Year, and Lifetime Achievement. Congrats, Heather! Ree...
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Dairy Council Teams Up with the Oprah of Oklahoma
Tweet I forget who first used the phrase “Oprah of Oklahoma” for Ree the Pioneer Woman, but it works for me. Not that the Pioneer Woman is the richest woman in America, nor does she dominate daytime...
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JCPenney's Home Style Guide Builds on Past Success
TweetJCPenney’s Linden Street line has teamed up with a half dozen FM authors to create the Home Style Guide, a group blog that pulls high-style decorating posts — chairs to build a room around or a...
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Mommy Blogs Become Moneymaking Machines
TweetFrom yesterday’s NY Times: “Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock...
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PR Firms Get More Involved in Advertising
TweetFrom an interview of one of my FM colleagues (Matt Trotta) by another (Mark Chu Cheong) on how PR firms like Edelman are expanding their services. movie red hill
View ArticleThe Pioneer Woman and HP: Storytelling Through Photos
Tweet Gossip rip master and commander: the far side of the world download dvdrip Disclosures: The Pioneer Woman’s site is part of FM, and FM has brokered HP sponsorships and advertising with the...
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Dairy Council Scores Search Traffic by Sponsoring Pioneer Woman's Chocolate...
TweetBack in July, the American Dairy Council teamed up with the Pioneer Woman on dairy-based recipes. Perhaps you’ve stumbled across some of them if, like me, you’ve been searching the web for a...
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Pioneer Woman Moves Beyond Endemic Marketers, Formula Still Works
TweetThe Pioneer Woman has proven itself a dynamo to marketers like HP’s Imaging and Printing unit, Target Black Robe dvd , the American Dairy Council and others. In each case, the marketer’s message —...
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Stacy's Chips Gets the Pioneer Woman Cooking; Audience Eats It Up
TweetStacy’s Chips is sponsoring a special “Stacy’s Section” of recipes at the Pioneer Woman Cooks. In two days, 131 Pioneer Woman readers have commented (so far) on her Blueberry Baked French Toast...
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